organizers · organization analytics

Growth

Organization analytics

Track views, ticket sales, revenue, and audience demographics.

Organization analytics summarize how people discover and buy tickets for your events. Open analytics from the organization dashboard or drill into a single event from event manage.

  1. Open Analytics

    From your organization dashboard, tap Analytics.
  2. Review headline metrics

    See reach (views and unique visitors), ticket sales, revenue, and RSVP counts over your selected date range.

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Analytics overview

File organizers/organization-analytics/overview.png

Size 1170 × 2532 px

Analytics screen with reach, sales, and revenue cards.

Organization analytics overview with headline metrics
Analytics overview
  1. Explore trends

    Charts show daily views, sales, and revenue so you can compare event performance over time.

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Trends and audience breakdown

File organizers/organization-analytics/charts.png

Size 1170 × 2532 px

Scroll to charts + demographics section.

Organization analytics trend charts and audience breakdown
Trends and audience breakdown
  1. Understand your audience

    Breakdowns include age ranges, gender, demographics, and music preferences derived from attendee and buyer profiles. Ticket holders reflects people who hold tickets; Buyers reflects people who paid when that data is available.
  2. Per-event analytics

    Open a specific event's manage screen for sales-by-day charts and purchaser demographics scoped to that event.